“Introduction To Pure Leverage”
Pure Leverage launched in 2013. At $24.95 this made it cheaper than most pyramid schemes out there. All that you are offered is a few tools that don’t really fit in with each other and there are far superior versions available.
Many of the tools and services that were being offered as part of the Pure Leverage system were still in development at launch, this didn’t stop Joel. He still accepted payments for these which is obviously very concerning for those involved.
This scheme has a down line payment structure. In effect you are buying the tools to sell them onto others and this creates an artificial demand for them. The quality of the tools are not bad for what they are but due to the artificial demand created by this program you will find there is far superior on the internet that you can use.
“Who Is This Scheme Aimed At?”
The way Pure Leverage is marketed it leads you to believe that it is suitable for anyone. Unfortunately you will find that it is not the case at all.
There are not any real products or services to use in this and to the untrained it will just seem like a collection of tools that are unusable. The main money to be made here is through the affiliate program but even that can be problematic because of the confusing payment structure involved.
The real purpose of Pure Leverage is to get other people to join it as well and they are placed under you. It is claimed that you get 100% commission but this is a bit misleading as you only get 100% of the first month’s payment the customer makes.
The payment structure for Pure Leverage looks like this:
As you can see the purpose is to sell the products. You will only make money in this if you sell what you are provided with to other people. As a result you are just creating an artificial demand for them.
“Pros And Cons Of Pure Leverage”
A Good study guide is provided.
Compared with other schemes of this nature the initial cost is quite low.
You are told you get 100% commissions but this isn’t true (read the small print).
The commission structure is difficult to understand.
Many features of this program are not available yet.
Most of the reviews of this product are pretty bogus and are delivered in a aggressive manner.
Joel Therien takes a very bad approach to critics often threatening legal action (I’d better watch out 🙂 ).
As you can see there are a lot more cons than pros and you are not getting a real business for your investment, this is literally just promotion of the pure leverage products. If you want to start a real business online then there are other places that can help.
“What Training And Tools Are There In Pure Leverage?”
Elite Coaching Program
This isn’t really as good as it sounds. It is just some training to teach you how to get others to purchase pure leverage from you and become part of the scheme.
Easy Lead Flow Lead Capture System
This is basically the lazy marketer’s way of doing things. If you don’t know how to build websites this system allows you to put up pages. The sole purpose of these pages is to collect email addresses to allow you to promote pure leverage to them.
It will do you know good to have these kinds of pages if you do not understand how to get traffic to a website. Without traffic you have no business and I have not seen anything in here which will teach you how to do that.
You are provided a blog to use. The only problem is it is designed to promote pure leverage more effectively and if you want to promote another niche or interest it is not going to do you a lot of good. Due to issues regarding duplicate content they do not rank well in Google either and are pretty useless when it comes to SEO.
Turbo Traffic Generation
This section is very misleading because they try to impress you with terms such as Alexa rankings which have nothing what so ever to do with rankings in Google. To get traffic to your websites you need good solid quality content and this section tends to just lead you up the garden path.
Video Email Service
This is touted as an all singing all dancing tool which enables you to communicate by video with people on email. It is in reality just another tool to help promote pure leverage and does not hold any value. Video emails have been around for a while now and there are other free ways that this can be accomplished without the overpriced garbage on display here.
Live Meeting Room
The intention again with this part of the package is to promote pure leverage more effectively. It is a bog standard product and does not carry much weight at all. There are far better products online and most of them are free. One that springs to mind straight away is Google hangouts.
Most people involved in internet marketing these days use Google hangouts It is easy to use and you can setup a free account right here.
“What Support Is Available?”
While I have to admit it has improved a little there isn’t really great support with this in terms of help that you need. When I looked into this I found a lot of complaints about unanswered questions and general rubbish attitudes towards people.
The other problem is Joel Therien has been known to attack people if he finds any negative comments about pure leverage online.
“How Much Does All This Cost?”
The cost of the pure leverage is only $24.95. This is quite a plus point because other programs of this nature are usually a lot more expensive. The problem with this is that $24.95 is the basic fee and there are an awful lot of up sells that you are bullied into purchasing.
My main bug bear with this is if you want to become an affiliate and resell any of the products you have to pay for it. This sets you back an additional $19.95. So as you can see this is up to $44.95 already. If you think this was enough please read on 🙂
There is a top level called the VIP program which is sold as training from the top internet gurus. This is billed at $97 per month. In effect if you want to get the best out of this program you have to really invest $141.90 which is a hell of a lot more than $24.95.
In effect there is no product here and you are just selling to people in your down line 🙁
“My Final Opinion”
Pure leverage is nothing more than pure crap. The tools that you are provided with are below par and there is a definite pyramid structure to this program that you are not going to make anything from.
You are told that it only costs $24.95 when in effect it costs a hell of a lot more than that. There are literally lies at every corner. Not good!
If you ask any questions about pure leverage you will find yourself surrounded by a lot of angry affiliates that will go for you in no uncertain terms. This is just typical behaviour demonstrated by people involved in such a scheme so please think very carefully about it.
Product Name: Pure Leverage
Rank: 1 out of 10
Owner: Joel Therien
URL: www.pureleverage.org and www.preleverage.com
Do you have any experience with Pure Leverage? If so i’d love to hear from you. If you have a question please let me know. Leave a comment below and i’ll get back to you ASAP. 🙂